Rolex’s Role In Sports

 

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Sports and the athletes that play them are often associated with the quest for excellence. It takes time, effort, perseverance and skill to reach the pinnacle of both the sports world and the world of business.

But brands like Rolex had the ingenuity to combine those ideas so that customers would associate prestigious athletes and events with their growing brand. Over time, their plan started to work and they’re only expanding their reach in the wide world of sports.

Golf

Associated with the game since 1967, Rolex was named official timekeeper of the U.S Open and Open Championship in 1980 and has continued that partnership since. Along with sponsoring events, the watch brand has also taken a liking to some of the finest players in the game. Tiger Woods, Jordan Spieth, Jason Day and Adam Scott all represent the brand in commercials, advertisements and appearances. When you’re a brand associated with class, prestige and superiority, what better game to endorse than golf.

Tennis

Wimbledon, one of the most famous sporting events of all time, partnered with Rolex in the 1980’s and it exploded from there. Since that time, the Swiss watchmaker has endorsed dozens of players and added more and more tournaments to their resume. The most notable tennis star to associate himself with the brand would have to be Roger Federer. The swiss superstar has won 17 Grand Slams and his prowess plays right into the picture Rolex wants to paint.

Since 1952, Central Watch has associated its name with some of the most prolific watch brands in the world. Whether you’re looking for Rolex, Omega, Patek Philippe, or Tissot, we’ve got the perfect watch for you. Reach the pinnacle of your life and get yourself the timepiece you deserve!

To learn more about the watches we carry or our in-depth repair services, call 212-685-1689 or visit us on the web!