Unique Timepiece Spotlight: 3thirty3
We’ve heard of brands like TOMS Shoes who are charity focused, but what about watch brands? Enter James Henderson’s 3thirty3 timepiece.
"What I realized was that the best way to raise money and awareness through a watch was not through a limited edition or a once-a-year fundraiser, because it simply is not sustainable. Once the limited edition is sold out, or the fund raiser is finished, people move on to the next thing. It's only natural! Instead, I wanted to create a watch brand with a substantial component for giving built into the business plan and it was from this experience that 3thirty3 was born.” - James Henderson
James Henderson has worked on and off in the watch industry since 2003, with experience at Tourneau and DOXA Watches before launching his Tempus Fugit Watch Blog in 2010. Through his blog, Henderson conducted an initiative to unite watch brands in an effort to raise funds and awareness for a common charitable cause. And here, the concept for 3thirty3 was born.
3thirty3 donates 33.3 percent of the retail price of a watch directly to nonprofit organizations to directly affect efforts to stop poaching, provide better drinking water, and build schools in Africa. Since its launch in December 2014, 3thirty3 has sold about half of its opening inventory. The company hopes to completely sell out by June in order to make a donation to support a new well in Africa as well as several wildlife rangers’ salaries.
"What I realized was that the best way to raise money and awareness through a watch was not through a limited edition or a once-a-year fundraiser, because it simply is not sustainable. Once the limited edition is sold out, or the fund raiser is finished, people move on to the next thing. It's only natural! Instead, I wanted to create a watch brand with a substantial component for giving built into the business plan and it was from this experience that 3thirty3 was born.” - James Henderson
James Henderson has worked on and off in the watch industry since 2003, with experience at Tourneau and DOXA Watches before launching his Tempus Fugit Watch Blog in 2010. Through his blog, Henderson conducted an initiative to unite watch brands in an effort to raise funds and awareness for a common charitable cause. And here, the concept for 3thirty3 was born.
3thirty3 donates 33.3 percent of the retail price of a watch directly to nonprofit organizations to directly affect efforts to stop poaching, provide better drinking water, and build schools in Africa. Since its launch in December 2014, 3thirty3 has sold about half of its opening inventory. The company hopes to completely sell out by June in order to make a donation to support a new well in Africa as well as several wildlife rangers’ salaries.
Learn more about the brand and purchase a timepiece here »
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